GEO & AEO audit
Review technical accessibility, indexability, important pages, brand clarity, content quality and selected AI-search prompts. Assess competitor visibility where measurable.
Deliverable: findings report and prioritized action plan.
01 / GEO & AEOHelp AI search
Help AI search
understand your brand.
Make your information clearer, more useful and easier to interpret across search engines, answer engines and AI-powered discovery.
WHAT GEO & AEO MEANClear answers.
Clear answers.
Stronger context.
Answer Engine Optimization (AEO) makes important pages easier to use as answers. It starts with real customer questions, direct explanations and a structure that people and search systems can follow.
Generative Engine Optimization (GEO) improves the information AI search can understand about your business: who you serve, what you offer and the evidence behind your expertise.
GEO and AEO work alongside SEO. Crawlable pages, relevant internal links and consistent business information support discovery. They do not guarantee that an AI system will cite a page.
Further reading: Google's guidance for AI search.
OUR APPROACHFind the gaps.
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Find the gaps.
Make the next step clear.
Answer-focused content
Improve selected pages with clear headings, concise answers, useful FAQs, internal links and appropriate structured data where valid.
Deliverable: optimized page copy and implementation notes.
GEO content strategy
Plan useful content around customer questions, comparison topics, expert explanations and trustworthy sources.
Deliverable: topic clusters, article briefs and content recommendations.
AI visibility tracking
Monitor a defined set of prompts and platforms, recording mentions, cited URLs, competitors and changes where observable.
Deliverable: monthly reporting and next-step plan.
MEASUREMENT WITH CONTEXTObserve what you can.
Observe what you can.
Explain what you can't.
AI answers vary across prompts, platforms, time and location. A defined monitoring sample can reveal useful patterns; it cannot show every answer or every user experience.
We agree the pages, deliverables, platforms and measurement scope before work begins. Choose an AI Visibility Audit, AEO Page Optimization or ongoing GEO support.
THE WAY FORWARDClarity first.
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Clarity first.
Progress, step by step.
Discover
Understand your business, audience and the objectives that matter.
Assess
Review the current picture and prioritize the gaps worth addressing.
Build
Implement the agreed content, campaign and journey improvements.
Measure
Review observable signals, explain the findings and refine the next steps.
GEO & AEO / FAQ
Clarity, from the start.
What is the difference between GEO and AEO?
AEO organizes content around useful answers. GEO strengthens the content, context and credibility that AI-powered discovery experiences may use to understand and reference a business. The work often overlaps.
Can you guarantee a ChatGPT mention or Google AI Overview?
No. AI platforms determine their own sources and responses. Rankings, mentions and citations vary, and inclusion cannot be guaranteed.
Does GEO replace traditional SEO?
No. Technical accessibility, useful content, indexability and clear site structure remain important foundations. GEO and AEO complement a broader search strategy.
How is AI visibility monitored?
We agree a defined set of prompts and platforms, then record observable mentions, cited URLs and competitor appearances over time. These checks are a sample: platforms do not expose complete visibility data, and responses can vary.
How long does it take, and what do you need?
Timelines depend on your website, market, competition and implementation. We start with your website, business context, audience and goals, then agree scope, deliverables and review points.